Corporate Event Design
Wine, Women & Wealth Events
While working for BG Wealth Advisory, LLC, Paula had the exciting opportunity to develop branding and design for a number of corporate events her employer held for both the company’s clients and the public.
Wine, Women & Wealth was a fun and educational event for women that gave powerful financial & retirement training and resources to women while they enjoyed fabulous wine at some local wineries to Kansas City. Barbara, owner and founder of BG Wealth Advisory, requested a design for the event that stayed within the company color palette so Paula worked with the secondary palette of purple and pink and heavily saturated them for a more feminine approach since the event was for women. It was a fun project and aided in creating a recognizable identity for the quarterly event to both clientel and in public promoting.
Scope of Work:
Event Brand Design
Venue
Print and Presentation Design Collateral
Signage Design
Website Page Management
Smart & Savvy 101
Smart & Savvy 101 was spin-off from the successful Wine, Women & Wealth events so to maintain recognition and authority, Paula kept the design elements, fonts and color palette while adjusting a few graphics to keep the two events connected, but very seperate. They were both directed towards women as the target audience but due to the educational classroom style format of Smart & Savvy 101 the graphic was changed to remove the idea of “wine” in order to align with the lunch-and-learn concept rather than a wine-themed experience.
Scope of Work:
Event Brand Design
Print and Presentation Design Collateral
Signage Design
Website Page Management
Thriving Thursdays
Thriving Thursdays event was an internal offering for clients of the company. The concept for this event brand was to develop a recognizable identity for a monthly educational lunch-and-learn that was from a monotone color palette of greens that were bright and approachable, yet professional and depicted closely the word “Thrive”. Because the graphic for the corporate brand is an olive tree, leaves were included in the graphic.
Scope of Work:
Event Brand Design
Print and Presentation Design Collateral
Signage Design
Website Page Management
Zoe’s House Gala Design
White Giraffe was pleased to partner with Zoe’s House 5th Annual Gala and collaborate in creating the full event package for their annual fundraising event. Working with the event’s Director, designers and the organization’s board was a treat. WG found we each fed off each other’s imaginations to make this event an experience to remember for each individual in attendance that night.
Scope of Work:
Event Theme
Collateral
Signage Design
