Moe’s Cakes & Cookies Visual Identity

Sara came to us needing a simple logo for her passion hobby – baking. When she had order requests from friends, family and friends of friends, it was time to label her goods before sending them home with her recipients. She wanted the logo to pop with color so when she said she wanted a hot pink, she became very specific on the tone of hot pink she wanted… not too warm and not too cool! We landed on just the right color that made her happy and with fun illustrations of her baked goods, Moe was very satified!

Scope of Work:

Logo Design
Illustration
Label design