Ryder Mains fishing Brand
Ryder approached us needing a brand built for a very unique and specific job of a Bass Pro fisherman. He needed something that could work as hard as he does, across jerseys, boats, social media, and sponsor materials, all while looking sharp from a weigh-in platform or a livestream. His only stipulation was the request to avoid the obvious images of the industry such as fishing hooks or a bass fish. The challenge was accepted and after time with him in our Deep Dive, we landed on a custom icon he was very proud of. We built a full identity system for him including a primary logo lockup (the icon and wordmark together), a standalone icon for small spaces, and layout variations for jerseys, boats, and gear, so his brand stays consistent no matter where it shows up. The result is a brand that reads as professional as his results on the water.
Scope of Work:
Brand Strategy
Logo Design
Collateral Design Layout
