SUSANNA ZELLER BRAND

Susanna came to us wanting a visual identity for her handmade bag and accessory line. While taking her through the Deep Dive process for creating her Field Guide, it became clear her business was already operating well beyond what her current branding reflected. She was in need of a full identity system, not just a logo. Drawing inspiration from some of her favorite artists like Mary Blair, Herb Lubalin, and John Alcorn, we built a distinctive brand that exemplified her knack for matching colors and the quality of her work. The result: immediate market recognition, increased sales, and real clarity on who she's building for.

Scope of Work:

Brand Strategy
Logo Design
Collateral
Website e-commerce
Digital Support