The Process
What To Expect at White Giraffe
1. Fit Call
A short, no-obligation call to find out if this is a real fit, both ways. We'll ask a few direct questions about your business and what's prompting this now. If it's not the right match, we'll tell you honestly and part ways with no hard feelings. More often, it's a green light, and we move forward together.
2. Deep Dive
Once we're aligned, we sit down for a live working session to gain perspective on your business, what's actually driving it, what's working, and what isn't. Everything we uncover here shapes the view your Field Guide will be built from.
3. The Field Guide
What we uncover in the interview becomes a written Field Guide, a clear view of what's really going on with your brand, and enough direction to move forward with confidence. It names the problem, outlines your options, and points to the path we'd recommend. What it doesn't include is the deeper strategy and hands-on execution. That's where we come in, if and when you're ready.
*$535
*The cost of your Field Guide will be applied to any package you choose.
4. The Ascent
With your Field Guide
in hand,
YOU choose your path. Take it and run with it on your own, or bring us in to build all or part of what's recommended. Either way, you're moving upward, with a clear plan, aimed at the real problem, not just the original ask.
Package Details
Our mission is to help established, growing businesses discover their uncommon perspective and build a brand that earns real trust and drives real growth.
Grounded
For businesses whose current brand hasn't kept pace with where they've grown.
This entry-level package builds the essentials, a refined visual identity system and a foundational Squarespace website, so the outside finally matches the business you've actually built.
*Cost of Field Guide is applied.
Viewpoint
For businesses ready to sharpen how they're perceived. We clarify your brand's voice and messaging so it's consistent and true to who you are. May include a custom Visual Identity bundle, a design solution recommended in your Field Guide, a Squarespace website, or other additions based on your Field Guide's recommendations."
*Cost of Field Guide is applied.
360 View
The full spectrum of what your Field Guide recommends for a complete and customized branded solution. Includes everything in Viewpoint, plus a Brand Expansion package, custom photography, and video, tailored to what your business needs to grow.
*Cost of Field Guide is applied.
Marketing Plans & Additional Services
Growth exposes gaps a brand wasn't built to handle. At White Giraffe, we work with established, growing businesses to close those gaps with 30-day, 60-day, and 90-day marketing action plans built around what your Field Guide uncovers. Ask Ask us how our marketing plans can support your growth.