Hi! I'm Paula

That's me! If you run into me in the wild, you may find me enjoying the outdoors with my precocious pup.

The Uncommon Perspective 
Working For You

At White Giraffe Creative, the mission is simple: 

Help innovative business leaders grow their company through intentional branding and smart, targeted marketing strategies. It's noisy in the marketplace and you need solutions that will confidently set you up to stand out from the crowd.

Why WHITE GIRAFFE?

With nearly 20 years in design experience, and nearly 10 of those at Hallmark Cards headquarters in Kansas City, Paula built a track record of delivering to the standards senior leadership expected at Hallmark, working directly with executives, department heads, and cross-functional teams. That same standard carries into every White Giraffe client relationship today.

At White Giraffe, we are relentlessly curious, leading with listening and grounded in 20 years of experience working with hundreds of businesses.

The name White Giraffe was definitely born from divine inspiration and from Paula's love of giraffes. They are truly the most interesting and odd-looking animals in all the world. And the world view from 14-18 feet up is definitely a "different perspective".
White Giraffe represents a clean, fresh start. Simple and full of possibilities for success.

Standing extraordinarily tall with adept vision and individuality, the imagery of a white giraffe captures the heart of what we do for each client, build brand solutions that see completely outside the box.

The White Giraffe Promise

We will use our Field Guide discovery process to uncover what makes your business unmistakable, then build the brand system and action plan to prove it.

Your business represents years of hard work and that level of commitment is honored here by treating the work on your brand with the same care and dedication. The focus is to deliver complete solutions on-time, that elevate your company and strengthen your impact in your industry.

Paula strives to craft a custom visual identity  that looks, sounds and feels consistent across every platform, both internally and externally, and in every printed piece your customers touch.

At White Giraffe, we don't just design brands, we help you build a legacy.

Experience

Art Director Floralies Creative

Marketing & Event Coordinator - BG Wealth

Designer, Print Specialist & Production Artist for Prototype Studios - Hallmark

Production Team for Walmart - Hallmark

Production Artist for Signature line - Hallmark

 

Volunteering

Art Director & Teacher - Legacy Christian Academy

AIGA KC Chapter

Training & Memberships

NAWBO KC

NASDAQ Entrepreneurial Education Center

Milestone Circles Certification 2026

Participation and membership in multiple brand strategy and design communities