Corporate Event Design
Wine, Women & Wealth Events
While working for BG Wealth Advisory, LLC, Paula developed branding and design for a number of corporate events held for both the company's clients and the public. Wine, Women & Wealth paired financial and retirement education for women with wine tastings at local Kansas City wineries. Barbara, owner and founder of BG Wealth Advisory, asked for a design that stayed within the company's color palette, so Paula pulled from the secondary purple and pink tones and saturated them further for a bolder, more feminine identity. The result was a recognizable brand for the quarterly event, consistent across the company's clientele and public promotion.
Scope of Work:
Event Brand Design
Venue
Print and Presentation Design Collateral
Signage Design
Website Page Management
Smart & Savvy 101
Smart & Savvy 101 was spin-off from the successful Wine, Women & Wealth events so to maintain recognition and authority, Paula kept the design elements, fonts and color palette while adjusting a few graphics to keep the two events connected, but very separate. They were both directed towards women as the target audience but due to the educational classroom style format of Smart & Savvy 101 the graphic was changed to remove the idea of "wine" in order to align with the lunch-and-learn concept rather than a wine-themed experience.
Scope of Work:
Event Brand Design
Print and Presentation Design Collateral
Signage Design
Website Page Management
Thriving Thursdays
Thriving Thursdays event was an internal offering for clients of the company. The concept for this event brand was to develop a recognizable identity for a monthly educational lunch-and-learn that was from a monotone color palette of greens that were bright and approachable, yet professional and depicted closely the word "Thrive". Because the graphic for the corporate brand is an olive tree, leaves were included in the graphic.
Scope of Work:
Event Brand Design
Print and Presentation Design Collateral
Signage Design
Website Page Management
Zoe's House Gala Design
White Giraffe partnered with Zoe's House 5th Annual Gala to create the full event package for their annual fundraising event. Working closely with the event's Director, collaborating with fellow designers, and presenting all to the board, a theme, all signage, and print collateral was approved and executed seamlessly. The result was a cohesive visual identity carried from the printed menus to the stage backdrop, giving the evening a polished, unified feel from entrance to exit.
Scope of Work:
Event Theme
Collateral
Signage Design
Private Events
