BG Wealth Advisory Brand

BG Wealth Advisory needed a brand refresh that gave a better reflection of the owner and founder. The challenge was to integrate both professionalism with a “invitation into our living room” feel of comfort, zero judgement and authenticity. The challenge was to bring in a sense of feminitity into a very masculine industry while maintaining authority.

Barbara was very specific in her expectations and she had quite a list of colors she hoped to incorporate – more to honor the many faces her company has developed from over the years they’ve been in business. We chose to focus on the desire to have a brand that reflected her company as approachable and professional.

The office has multiple events, printed surfaces and mediums, swag, client gifts and apparel that they utelize, so creating a palette that could be used for the many events was a challenge greatly appreciated and (we feel!) was met!

After narrowing down the color palette, the brand came out professional, clean and adaptable on every surface used in print and digitally!

Scope of Work:

Brand Strategy
Logo Design
Collateral Design Layout