Moe's Cakes & Cookies Visual Identity

Sarah Moe came to us for a simple logo for her baking side business, Moe's Cakes & Cookies, which had grown from friends-and-family orders into something worth a real brand. She knew exactly what she wanted: a hot pink that wasn't too warm or too cool, paired with playful illustrations of her cakes and cookies. The result was a logo that's since been recognized in several online design award showcases, and the start of a relationship that led her back to us for a much larger project.

Scope of Work:

Logo Design
Illustration
Label design